Down to the Nitty Gritty.
While the artsy-side to advertising can be fun, the reporting aspects are just as intriguing. Through reports, we are able to justify our decisions and prove why the campaign ideas will be successful. These marketing reports are just the beginning of your presentation, they should sell your campaign just as much as a persuasive meeting.
National Student Advertising Competition 2016 Snapple Plans Book
This competition was all about bringing Snapple into the 21st century by growing the Snapple brand across the U.S. As President and Lead Presenter, we focused on an even blend of traditional and digital marketing buys.
National Student Advertising Competition 2015 Pizza Hut Plans Book
As a first time participant in NSAC, receiving a client interested in a digital campaign and being top of mind for consumers was an exciting challenge. Here, you'll see how our team pulled together utilizing a strong understanding of the current and future targets for Pizza Hut.
Integrated Marketing Campaign - Shutter bug Photography
This IMC will take you from start to finish. Everything including research, initial brand observations, all the way to a brand redesign and full marketing campaign.
Marketing Research Report - Steak 'n Shake
In order to gain full understanding of a client, a Research Report must be executed. This includes, competitive research, research methodology, and field studies. All of these findings lead us to a more thorough and successful marketing campaign.
Marketing Brief - Spectre
Come up with a captivating campaign for a new brand, that was our task. We chose a car that can change colors just by the touch of an app. This brief provides initial research and an advertising campaign for our fake brand, SPECTRE.
Social Media Campaign - The Creatures
Before social media was really up and running, we were creating mock campaigns to promote various events. This campaign focuses on a group of YouTubers reaching one-million subscribers through our proposed engagement tactics and ads.