Capturing Customers in Every Scenario.

The best part about Social Media Marketing are brands working seamlessly into customers' every day lives. Social Media Marketing helps build brand awareness and provides that potential to make additional sales. Below includes the variety of industries I have been able to market through Facebook and Instagram ads.

Retail Industry

One of the retail brands I worked with was a new, e-commerce brand. Our main goal was brand awareness while promoting sales. The brand's unique photography and creative allowed me to design a variety of ad types to reach customers in every stage of the purchase funnel.

Campaign Ad Types Included:

• Page Like Campaign - We chose to do a Page Like campaign as the first step in their Brand Awareness journey. Page Likes allow companies look larger than life, which is crucial for a new brand looking to break into the fashion world.

  • Increased Page Likes by 5,000+

  • Over 150,000 Impressions

  • Average Cost Per Like: $0.11

• Brand Awareness - This company was dedicated to stunning visuals. We took each of the Collection videos and unique merchandise photos to put together captivating ads encouraging users to learn more about this streetwear brand.

  • 20,000+ Estimated Ad Recall Lift

  • Over 400,000 Ad Impressions

  • Over 500 Clicks to View their Site

• Remarketing Conversions - To keep top-of-mind for consumers, we used the strongest images for our remarketing campaigns. These were dedicated to getting users back on the site and completing their purchase.

  • Abandoned Cart Decreased by 26%

  • 4,000+ Additional Impressions Gained

  • Cost Per Checkout Decreased by 15%

• Shop Conversions - This ad type was dedicated to new and returning visitors. With each collaboration, we dedicated an entire campaign around them, giving us a clear insight to what their customers react to.

  • Increased Clothing Sales by 68%

  • Over 300,000 Impressions Gained

  • Over 1,500 Landing Page Views for each Collection Launched

Real Estate Industry

I had the privilege of working on a new real estate development client's Facebook and Instagram ads. We had a unique opportunity to promote a community lifestyle in St. Augustine that doesn't exist while selling homes that are still only digital renderings. In order to mix sales with community, we created specific ads for each builder while promoting the amenities and features around town. 

Campaign Ad Types Included:

• Conversion Carousels - With two premier builders, we wanted each carousel to show off the unique qualities within their own carousel card while also explaining how great the community will be.

  • Increased Contact Conversions to the Builders by 16%

  • Over 150,000 Impressions for Each Builder

  • 2,000+ Link Clicks to the Community Website

• Event Promotions - As the community continues construction, it was important to promote any event to encourage future homeowners and realtors learn more about the development.

  • Increased Event Registration by 35%

  • 5,500 Additional Impressions for the Community

  • Over 300 Link Clicks to Learn More About the Real Estate Development

Pet Service Industry

The pet industry is perfect for social media ads because engagement is typically high. One client I was able to sponsor was looking to promote their newly expanded doggie daycare and boarding facility. Our task was to promote their Grand Opening event while encouraging new pet owners to register for Day Care or Boarding. In addition, we focused on retargeting current clients to utilize their refer a friend program. 

• Event Promotion - As the facility expansion construction came to a close, we wanted to ensure their grand opening was a hit. I focused on targeting current clients and potential clients in the area to get to know more about the company.

  • Increased Event Reservations by 30%

  • Over Half of those Reservations were Potential Clients

  • Received 4,000+ Impressions for their Services

• Registration Campaign - With the new space, this company wanted to fill up their boarding rooms and weekday Day Care classes. We targeted current pet owners and those with a full-time job to encourage users to check out the pet services this company offered.

  • Increased Website Views By 27%

  • Received an Additional 5 Registrations During their 2 Month Grand Opening Promotion

  • Impressions for the Company Increased by over 110,000

• Remarketing Refer-a-Friend Campaign - For each of their current clients, this company wanted to encourage referrals for Boarding and Day Care. They wanted to offer a special during their Grand Opening promotion for $25 off Boarding or Day Care for the new customer and referrer.

  • Increased Current Client Re-Booking by 43%

  • Client Referrals Increased by 18%

  • Over 60,000+ Additional Impressions

Alternative HealthCare Industry

This alternative healthcare company is dedicated to helping relieve joint pain without surgery. They came to us with a problem they didn't even know they had. This company had been running the same ads for over 2 years and their audience was simply over it. I suggested new conversion ads for Make an Appointment and Schedule an Evaluation. We utilized a carousel format and collection format with their informational videos.

• Brand Awareness - We wanted to create two different brand awareness ads to utilize this company's promotional videos. I wanted to focus on why the user would choose this company over the traditional surgery and an ad set to help the user understand if they were a candidate.

  • Estimated Ad Recall Up By 5%

  • Additional 17% Unique Ad Clicks

  • Over 130,000 Ad Impressions

• Conversion Ads - With the dedicated carousels and videos in Brand Awareness, we were able to create a funnel to then encourage users to set up an appointment online.

  • Increased Appointment Conversions by 20%

  • Over 2,000 Unique Ad Clicks

  • Decreased Cost Per Conversion by 18%

Home Decorating Industry

With clients in the home decorating field, visuals are very important. We must make the users imagine these designs in their own home. This company had been running the same ad type for far too long. With so many ad variations out there, they weren't optimizing their ads properly. This meant less impressions and not nearly as many conversions. We helped them create new variations in addition to a form users may submit directly from their social account.

• Brand Awareness - With designers around the nation, I wanted to focus their Brand Awareness ads on users finding a designer near them.

  • Increased Find a Designer Searches by 30%

  • 300,000+ Additional Ad Impressions

  • Over 5,000 Clicks to Website

• Conversion Ads - To continue the purchasing funnel, we wanted to show additional ads to encourage users to now schedule a free consultation with designers near them.

  • Increased Consultation Requests by 13%

  • 1,000+ Link Clicks

  • Over 80,000 Ad Impressions

• Lead Generation Forms - I wanted to provide another way for users to easily get in contact with this decor company. We set up lead form ads for users to instantly schedule a consultation depending on where they were located in the United States.

  • Increased Consultation Requests by 17%

  • Over 20,000 Ad Impressions

  • 500+ Additional Link Clicks to the Website

Air Conditioning Industry

With a strong presence in South Florida, we wanted to take a different approach to Facebook and Instagram marketing. Their goal is to stay top of mind for their customers no matter what stage of the sales funnel they're in. We focused on weekly offers on AC unit installations and encouraging customers to sign up for their referral program after completed jobs. I also created ads for employee acquisition for a multitude of positions.

• Weekly Offer Boost - With new customers daily, we want to increase the potential for open estimates to turn into completed AC installs.

  • Increased Offer Engagement by 25%

  • Over 30,000 Offer Impressions

  • 200+ Additional Clicks to Offer Landing Page

• Job Posting Promotions - With an ever-expanding business and even warmer weather in Florida, we wanted to provide this company with as many candidates as possible for their open positions.

  • Increased Job Submissions by 10%

  • 4,000 Additional Impressions to their Career Site

  • 500+ Post Engagements

• Referral Program Acquisition - After an AC installation was complete, we would encourage customers to sign up for the referral program in order to gain more customers for the company and provide a small reward for the current customer.

  • Increased Landing Page Views to the Referral Microsite by over 2,000 Users

  • Over 160,000 Ad Impressions

  • Increased Referral Program Signup by 15%

Audio/Visual Services Industry

An A/V company can be difficult to advertise with social ads, but our focus was unique for this company because two brands merged into one new and improved brand that no one knew about. Page likes and brand awareness were key to get the new company on the map, while later down the road we were able to convert ads to have conversion goals for a more optimized budget.

• Page Like Ads - In order to make this company stand out, we wanted to start their Brand Awareness campaign with Page Likes to help the customers understand the rebranding.

  • Increased Page Like by Over 800

  • 25,000+ Ad Impressions

  • Decreased Cost Per Page Like by 20%

• Brand Awareness - Since two companies merged into one, I wanted to make ads that were focused on each of their services to help users understand that they now offered A/V and Security services.

  • 700+ Landing Page Views for their Specific Services

  • Increased Service Requests by 15%

  • Over 60,000 Brand Impressions

Jewelry Industry

This was an interesting client to work on as their main goal was to get people into their stores, where all other clients were directing traffic to a website. While we can create Store Reach campaigns, it's hard to attribute customers to the ads. I then suggested building their relevance through Page Likes and Brand Awareness so customers knew just what their company was all about.

• Page Like Campaign - To start the funnel, we wanted to increase their page likes in order to have users see their updates and understand the gold that's accepted at this store.

  • Increased Page Likes by Over 6,000 Users

  • Over 180,000 Brand Impressions

  • Decreased Cost Per Page Like by 30%

• Offer Promotions - Dedicated ads targeting current users on the page and remarketing from their website encouraging users to visit their store to receive 10% more when they sell their gold.

  • 1,000+ Post Engagements

  • Over 20,000 Offer Impressions

  • Increased Website Interaction by 20%

• Store Reach Ads - With their main goal to get store visits so they can see the gold in person, I created Store Reach ads, which would ultimately show the ads to users interested in selling gold and located in the area.

  • Increased Store Reach Awareness by Over 200,000 Users

  • Increased Direction Searches by 18%

  • Over 900,000 Brand Impressions Received